Georgia Tsao

Who is Georgia Tsao:
Georgia Tsao象徵每一個追求品味的現代女性。
她勇敢、獨立、具國際觀、崇尚自由，她重視美感與設計，最害怕一窩蜂的盲從流行。
她的內心保有稚氣活潑的一面，對於可愛的事物會無法抗拒地睜大眼睛說"卡哇依"。
有時候很知性，有時候很感性，是個堅持理想的大女生，也是個純真可愛的小女孩。
她或許只是個平凡人，但卻有一套對於美學的理念與堅持。

品牌理念:
1. Georgia Tsao在設計上強調的是活潑的、形象化的。無論是作品本身或是包裝，我們都希望給顧客獨特出眾的感覺。
2. 永不間斷地回饋社會。每賣出一件商品，就會捐10元給慈善機構。
3. 提供最好的品質和最優的服務給每一個喜歡Georgia Tsao的人。

品牌標語:
Believe in Yourself.
Believe in Yourself是一種信念，它可以是面對逆境時的勇敢、可以是實線理想時的決心、也可以是對風格品味的自信。Believe in Yourself強調的是現代女性堅強的那一面，她有滿滿的勇氣與信心，相信自己；堅持做自己！

品牌Logo:
維京帽以一種可以用感可以可愛的形象擄獲Georgia Tsao團隊的心，﹙大概是因為北海小英雄的小威﹚這跟Georgia Tsao品牌形象相符，所以我們創造屬於我們的維京帽。
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帽子的彎角象徵勇往直前的一面；
中間的愛心象徵可愛活潑的一面。

Who is Georgia Tsao:
Georgia Tsao symbolizes a modern female who enjoys fashion.
She is courageous and independent. Never one to follow others, she has a unique sense of style which sets her apart from the crowd. She can be an active and cute little girl or a sensitive and rational woman. No matter what age we are, we believe that both the little girl and woman exists in all of us.

Brand Spirit:
1.Offer unique products that our customers love to wear.
2.Provide superior products and service.
3.Continuously help our society by donating a portion of each sale.

Brand Tagline:
Believe in Yourself.
The tagline emphasizes the confidence and ability that modern women possess

Brand Logo:
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Our logo, the viking helmet, represents courage. It is adomed with a hear which represents our young spirit.